Hygiene content: With Hygiene content, Youtube means to say: functional content, service or product related (but they had to come up with a word that starts with an H). Hygiene content supports a sales strategy by giving more information or presenting that information clearer with video. You use video to increase sales here.
Think of: Tutorial videos for your new router, unboxing video of a new mobile phone,
A great way to elevate your Hygiene content, especially with more complex products, is to make interactive videos. You can shoot a longer video with all the information about your product or service, and ask viewers what they want to know more about. You give the viewer exactly the information he needs before he is willing to buy, and you measure which questions potential buyers still have!
Video is the future of communication, so make sure you start building your strategy around it & collect the tools you need. We at VideoSpicer specialize in Hub & Hygiene content on your website.