SEO Video strategy
A masterchef creates a new recepy for a dish that can be understood by the person eating it, as well as by his employees making it, right? The same goes for SEO optimization of your website content. Every page you create on your website should be optimized for your readers. So, the same should be done for your videos! In these articles, I will go through the choices a video marketeer should make regarding video placement and optimisation. This time:
How to choose the correct video hosting platform
The first question that popped into my head while writing this article was:
What are the different types of video hosting platform SEO strategies that you choose from?
Video optimization works differently depending on the platform you place it.
SEO: You optimize your content to tell Google/Youtube/other search engine what your content is about. Google links your search query to the content best linked to that search query via keywords and performance data. Video and image content are marked as rich content and when set up correctly, will help you rank higher within Google.
Youtube SEO does the same, but only takes into account videos placed on the Youtube platform.
In this series of articles, we go deeper into ranking within embedded video on your site, and after that go deeper into interactive video optimization.
The main goal of most businesses is to, well basically, sell. Video is often named as the best strategy to explain your product or service. It motivates your potential customers to convert more than any other medium. But how does video actually contribute to how your company is found in the process?